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Introduction: Vehicle Collisions with Pedestrians

Driver's Possible Consequences
  • Up to 4 years in Jail
  • Up to $10,000 fine

For each  pedestrian fatally killed by an automobile, the driver is also greatly affected by each collision.  The driver may be found in violation of California's Involuntary Manslaughter Law Penal Code 192 (b). This penalty can leave the driver in jail for up to 4 years and a fine up to $10,000.  

Everyday there are multiple collisions that occur throughout the United States between a motor vehicle and a pedestrian. According to the National Highway Traffic Safety Administration of 2013 most recent reports, it was estimated that an injury occurs every 8 minutes and a fatality occurs every 2 hours from these collisions that involve a pedestrian and a motor vehicle.

Who are these Pedestrians? 

These estimated numbers of pedestrians being injured and slaughtered by motor vehicles are more than just numbers.  They are people just like you and I who may have friends and family.  They may play a significant role in other people's lives such as a mentor, professor, close friend, close co-worker, parent, child, or a significant other.

 

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Research on San Diego's Fatal 15 Intersections:

Where are the Fatal Fifteen Intersections?
  • University Avenue & Marlborough Street, City Heights

  • University Avenue & 52nd Street, City Heights

  • Mission Boulevard & Garnet Avenue, Pacific beach

  • University Avenue & Park Boulevard, Hilcrest

  • University Avenue & Park Boulevard, Hillcrest

  • University Avenue & Menlo Avenue, City Heights

  • 6th Avenue & Broadway, Downtown

  • El Cajon Boulevard & 36th Street, North Park

  • Paradise Valley Road & Deep Dell Road, South Bay Terraces

  • University Avenue & Fairmount Avenue, City Heights

  • 5th Avenue & B Street, Downtown

  • 4th Avenue & B Sweet, Downtown

  • Euclid Avenue & Naranja Street, Encanto

  • Palm Avenue & 16th Street, Nextor/Egger Highlands

  • Coronado Avenue & Thermal Avenue, Nestor/Egger Highlands

  • 5th Avenue & Broadway, Downtown

Why is is called the Fatal Fifteen?
  • They are the fifteen most dangerous intersections in San Diego for Pedestrians.

  • More than 200 people have been killed or seriously injured at San Diego's Fatal 15 Intersections in the past 15 years.

Problem Focus after Observational Research
  • Driver's lack of Pedestrian Visibility

Problem: Pedestrians' Safety at Intersections Due             to Blindspots

Most of these motor vehicle collisions with pedestrians occur at intersections where the driver always claims that they did not see the pedestrian before they collide with them.  This is due to lack of pedestrian visibility at the intersections. Blindspots that are caused by tall vehicles such as trucks, buses, sports utility vehicles(SUVs), and Vans parked near the intersections is the main issue we decided to solve. The pedestrians are blocked from the driver's field of vision as they are approaching the intersection.

Solution

ESSENCE

ESSENCE is the new way to alert driver's of pedestrians who are preparing to cross the street at the intersection through vibrations.  The driver's feel the vibration alert at least 100 feet before approaching the cross walk.    

How to set it up?
  1. The driver syncs their smartphone to the product through bluetooth

  2. The driver than makes sure that the GPS on their phone is enabled

How does it work?

Bluetooth: Allows wireless connection between the product and your GPS enabled smartphone.

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GPS Enabled Smartphone: It allows our system to know your current locations on the road and which intersections that you are soon to approach

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Smart Traffic Lights: They detect where pedestrians are at each intersection using cameras and alerts our system where pedestrians are located at each intersection.

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Vibrations: They alert the driver at least 100 feet before approaching the crosswalk at the intersection of pedestrians that are not in the driver's field of vision.

Potential Consumers

  • ​Insurance Companies

  • Commuting Services

Auto Insurance companies will want to to buy our product as an extra safety future option for their insured drivers.  Drivers can install the product into their vehicles for discounts on automobile insurance. 

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Auto insurance companies may want it to be an mandatory feature installed in some of their drivers' vehicles in order to insure them if they have a history of collisions with pedestrians.

Commuting Services will want this safety feature mandatory for their their drivers to use if operating small vehicles that have trouble seeing pedestrians in that blind spot on the sidewalk near the parked cars at the intersections.

Erich McMillan  -  Lindy Wong  -  Dean Ravida  -  Siyuan Gao  -  Joel Yun 

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